Tru.
Bebek
Eco-friendly clothing brand founded in 2009, specializing in high-quality, timeless basics. Uses custom-developed natural fabrics and skilled craftsmanship to create versatile pieces that oppose fast fashion and over-consumption.
Concept and Philosophy
tru, established in 2009 by former international buyer Aysu Akagündüz, is a clothing brand that prioritizes sustainability and timeless design. The brand focuses on:
- Eco-friendly production methods
- High-quality, custom-developed natural fabrics
- Minimal designs adhering to a "less is more" philosophy
- Versatile pieces that can be dressed up or down
Product Range
- Basic clothing items for men and women
- T-shirts as a core product
- Accessories including:
- Bags
- Jewelry
- Watches
- Scented candles
Environmental Commitment
- Opposes fast fashion and over-consumption
- Avoids harmful materials in production
- Uses biodegradable packaging
- Aims to reduce plastic use
Style
The brand's aesthetic combines laid-back Californian and chic Parisian influences, resulting in a unique and versatile style.
Craftsmanship
tru emphasizes skilled craftsmanship in the production of its garments, ensuring high-quality and durable products.
Location
The flagship store is situated in Bebek, offering customers direct access to the brand's full range of products.