Highsnobiety Store
Mitte
A 2024-opened flagship store blending high-end retail with cultural programming, featuring sanded concrete floors and industrial materials contrasting with brushed steel displays in a historical building on Berlin's iconic boulevard.
Origins & Vision
Launched in 2024 as Highsnobiety's first permanent flagship after successful retail experiments at international airports. The space translates the brand's 19-year digital heritage in street culture into physical form.
Architecture & Design
- Historical building elements preserved and enhanced
- Sanded concrete floors and warm grey-sprayed walls
- Repurposed industrial materials throughout
- Custom furniture pieces by VAUST studio
- Brushed stainless steel presentation surfaces
- Column cladding with tile offsets
Concept
The store functions as a dynamic framework for rotating fashion presentations and cultural programming, moving beyond traditional retail:
- Curated selection of established houses (Maison Margiela, Marni) and emerging designers
- Dedicated spaces for temporary collaborations and product drops
- Integration of cultural events and exhibitions
- Beauty, fragrance, and tech offerings complementing fashion selection
Technical Features
- Industrial materials repurposed as display elements
- Clean ceiling installation system for flexible layouts
- Preserved raw concrete structural elements
- Modular presentation surfaces in brushed steel